Dutch architecture firm MVRDV has won the competition to design a new multifunctional market and food hall in Zhubei, Taiwan. Developed in collaboration with local firm EKUO, the project, referred to as the "Market Cube" or "River Bank 1," aims to redefine the traditional market building through a vertically layered, highly adaptable structure. Positioned along the Touqian River at a prominent gateway between Zhubei and neighboring Hsinchu, the building is set to become a major civic destination.

Throughout the past four years, we’ve seen the retail sector undergo a remarkable transformation. The pandemic shook brick-and-mortar stores as the shift to online shopping and food delivery skyrocketed. And after years of isolation upended how we gather and socialize, people were increasingly seeking the experiences they missed out on. But what was once simply post-pandemic behavior has become the new normal, and these changes are prompting retailers and landlords to reassess what they’re offering to ensure the relevance and staying power of their businesses and/or places.

While consumer shopping habits have evolved considerably over the past three years, driven by pandemic closures of brick-and-mortar stores and the increased convenience of online shopping, we are starting to see a shift in preference back to in-person experiences. This resurgence brings with it not only a new consumer experience, but an equal emphasis on a new employee experience. Brands are considering human behavior and psychology to create spaces and experiences for lasting impact and connection. Design considerations for storefronts, layout, lighting, storytelling, and function are all key components in creating an impactful experience for everyone.

Many of us take advantage of the ease and convenience of online shopping. Who doesn’t receive various deliveries of school supplies, hair products, screen protectors, or groceries at their home? Despite the growth of same-day deliveries from online retailers, other retail and hospitality brands are thriving and growing their brick-and-mortar outlets due to the visceral experience that mass e-commerce retailers simply can’t deliver in a box to your front porch.